Well, you can’t actually redesign water, but Arrowhead has redesigned what sells water. The Packaging. Ergonomically designed water bottles is going to be what sells water in the future. After the news was made public that it’s mostly just tapwater, the new packaging is designed to make you forget that part, and sell the safety and convienience of bottled water. The new bottles use less plastic as well. You don’t have to feel as bad about filling up the landfill with plastic bottles you don’t need. Reducing the plastic content by 30% still leaves 70% of the unnecessary plastic in landfills.